Coach The Modern Dreamer
Branding | UX Design | Packaging | Signage | Environmental Design
The Modern Dreamer Store Manager Conference is an annual conference for all retail and outlet upper management at Coach.
The branding was inspired by Coach's heritage and future. I wanted the collages to feel aspirational. For this I set art direction for the branding of the conference, designed the website, collateral, and signage for the event.
The Modern Dreamer Event Site Design
The Modern Dreamer Event Signage & Collateral
The Modern Dreamer Environmental Design
Credits:
Design Director: Michelle Kapp
Art Director: Christine Faulkner