Nautica Holiday 360 Campaign

UX Design | Editorial | Photo Art Direction | Print

In December 2015, Nautica launched its first ever pop up shop in SoHo. This pop up shop would serve as the company’s first brick and mortar retail space in the U.S. in over 10 years.

Working closely with the creative team, I contributed to the development of a memorable and impactful Holiday Campaign to support the branding of the shop. The campaign concept was divided into four shopping categories—style, wisdom, taste, and warmth.

The four categories were based on the feeling and cheer of the holiday season, thus the campaign messaging, imagery, and typography are reflective of this vision. Alongside the team I designed the logo, signage, hangtags and ecommerce website.