Coach Create Pop Up Shop

Branding | OOH | Social | UX Design

Coach Create reinvents the retail experience in this exclusive pop up at Isetan by inviting clients to own more than just their products. Partnering with cross functional team members we achieved an experiential pop up shop that included RFID technology that enhances the clients overall experience by bringing their product to life through video and sound. Our team developed the art direction for the photography and overall look and feel of the space.

Following the existing design system, I developed collateral to enhance the customer journey, promote and introduce Coach Create to the public; including out of home advertising, digital assets and a direct mailer.

Inspired by Elaine Lustig Cohen and Matisse’s cutouts, each piece features elements reminiscent of cut and paste collages, taken directly from Coach’s rich visual language.