Illustration | Packaging

Every winter, Coach releases a special edition of its fragrances to celebrate the holidays and inspire delightful gifts for all.

For 2019, I was inspired by classic patterns, luxe materials, and Star Wars shooting stars. In an effort to simplify and create harmony, the packaging of each scent was designed to match the rest, using Coach’s timeless colors to brighten the shelves.

After weeks of conceptualizing, sketching, and iterating, I worked closely with our production team to see that the team’s vision came to life perfectly.

Credits:
Design Director: Michelle Kapp
Art Director: Christine Faulkner

MORE PRINT & PACKAGING, YOU SAY?

BRANDING

DIGITAL

ENVIRONMENTAL

PACKAGING & PRINT

UX & WEB DESIGN