Coach The Modern Dreamer
Branding | UX Design | Packaging | Signage | Environmental Design
The Modern Dreamer Store Manager Conference is an annual conference for all retail and outlet upper management at Coach. This years theme was The Modern Dreamer.
The branding was inspired by Coach's heritage and future. I wanted the collages to feel aspirational. For this I set art direction for the branding of the conference, designed the website, collateral, and signage for the event.
The Modern Dreamer Event Site Design
The Modern Dreamer Event Signage & Collateral
The Modern Dreamer Environmental Design
Credits:
Design Director: Michelle Kapp
Art Director: Christine Faulkner