Nautica Kids Fall Campaign Photoshoot

Campaign Photoshoots | Art Direction

Freshly sharpened pencils, brand new notebooks, a new season in the air — for Fall 2016, Nautica Kids was inspired and directed at back to school shoppers.

Nautica Kids makes for a large segment of Nautica’s business, and every campaign for it is meticulously designed and carried out. Together with my creative director, we casted children models, selected the location, and developed the concept for an aspirational campaign that included photography and video.

For several weeks, I worked to elevate the look and feel of Nautica Kids, while staying true to playfulness of the brand and its products.