Nautica Kids Spring Campaign Photoshoot
Campaign Photoshoots | Art Direction
For Spring 2017, our inspiration for Nautica Kids was sunny days in the park, from picnics and freshly cut flowers, to exploring the woods and climbing trees.
I styled the shoot with flower crowns, bouquets, and nautical origami figures to evoke a sense of play, pretend, and childhood daydreams. The theme of the shoot was based on the spirit of discovery, adventure, and smiles. The focal point was to highlight Nautica’s dress and suit selection available for the season’s special occasions.
I created the storyboard for the campaign video and selected photos for digital and print advertising.
Credits:
Creative Director: Scott Hawley
Art Director: Jocelyn Bly
Photographer: Ronan Gallagher